AstroTwins x You: Brand Partnerships

From product activations to social media campaigns, we’ve partnered with major brands such as HBO Max, Essie and Virgin to give talks, promote across TV, radio and magazine interviews and through Instagram takeovers.

For brand partnership info and booking, contact:
Kate Durkin | astrotwins@astrostyle.com

HBOMax

Streaming by the stars? Yes please! HBO Max hired The AstroTwins to create multiple watch guides tailored to each of the 12 zodiac signs.

We carefully curated our top picks from HBO Max’s extensive show catalog and created an activation that included:

  • custom blog posts on Astrostyle.com
  • dedicated emails to our list
  • a special subscription promo code
  • social media across all channels

Essie

To promote the activation of Essie’s fall nail polish line, The AstroTwins matched shades from Essie’s collection to compatible zodiac signs.

As part of the package, Ophira & Tali also did readings for celebrities and VIP guests at a special Essie Lounge created for People magazine annual “Ones to Watch” issue and party. The event was held at The LINE Hotel in downtown Los Angeles; Kiernan Shipka and Meghan Trainor were among the rising stars in music, TV and film who attended. The campaign was such a hit that Essie invited The AstroTwins back to launch their limited edition Mercury Retrograde polishes. The iridescent duo sold out in 24 hours. 

Valspar

To debut their 12 COTY (colors of the year) for 2022, Valspar Paint brought on The AstroTwins to match a hue to every zodiac sign —and to bring the experience to life! For this Fall 2021 campaign, we:

  • Created a custom blog post with COTY 2022 horoscopes
  • Conceptualized and filmed the creation of a painted, movable accent wall using Valspars COTY collection that appeared across social channels
  • Sent a dedicated email blast sent to The AstroTwins’ list
  • Did a full suite of media interviews, including chart readings for key press members

Homesick

The AstroTwins collaborated directly with Homesick Candles to create and activate 12 signature scented candles customized to the 12 zodiac signs. (Fall 2021)

  • Consulted on development and testing of the scents
  • Wrote the packaging and marketing copy
  • Participated in all press interviews at launch, including GOOP and Apartment Therapy
  • Promoted the products across all of the channels
  • Dedicated emails to Astrostyle’s loyal list
  • A full Instagram activation campaign

Zappos

When Zappos launched their “New Year, New You” campaign in January 2019, they tapped The AstroTwins to write annual horoscopes and select a collection of products to match each sign’s personality AND prediction for the year ahead.

Penguin Random House

Penguin Random House turns to Astrostyle’s highly engaged and responsive audience to activate its growing catalog of spiritual and mystical titles. The AstroTwins have created dedicated emails, custom blog posts and Instagram Stories to debut these books and authors.

Virgin

For the launch of Virgin Hotel’s flagship location, The AstroTwins wrote monthly features based on a theme chosen by the hotel’s team.

Content appeared on the blog and was delivered as a newsletter to Virgin’s subscriber base.

Please note: We do not accept solicitations for free social media or give unpaid endorsements of products and brands. If you are interested in sending The AstroTwins samples of your product, please inquire with Kate Durkin at astrotwins@astrostyle.com for influencer rates and packages.