Do you own—or dream of owning—a business that focuses on healing, spirituality or divination? The “mystical services” market is currently worth over $2 billion, with new practitioners entering daily. Ophi talks to biz-savvy astrologer and author Aliza Kelly about juggling multiple media projects, using marketing and technology to build a platform and how to find a niche you can thrive in.
Aliza Kelly is a New York City-based astrologer, columnist, author and host. Referred to as a “rising star” in modern spirituality, Kelly has been featured in The New York Times, The New Yorker, Fast Company and The Cut, among many other publications. She is the author of three books: The Mixology of Astrology: Cosmic Cocktail Recipes for Every Sign; Starring You: A Guided Journey Through Astrology and is currently working on her third book, OWN YOUR DESTINY, with St. Martin’s Press. As the resident astrologer of Cosmopolitan Magazine, her horoscopes and advice column appear in both print and digital. Kelly has also written and recorded content for Allure, Vogue, BuzzFeed, Yahoo, Paper, Bustle, Refinery29, HuffPost and Girlboss. She hosts the interview-based podcast, Stars Like Us, and in her private practice, Aliza hosts monthly workshops.