Fast Company Innovation Festival 2024 attendees learned how the I*AM system, created by The AstroTwins and subject of their new book, The Astrology Advantage, helps founders launch and grow a business efficiently.
Identical twin sisters Ophira and Tali Edut, aka The AstroTwins, shared their secrets for success during a session of the 2024 Fast Company Innovation Festival held September 18 in New York City.
The AstroTwins are authors of more than 20 books, including their latest, The Astrology Advantage a USA Today best-seller from Simon & Schuster.
The Fast Company Innovation Festival, in its 10th year, convenes thousands of global makers, leaders and innovators from across the globe. This year’s headline speakers included Ryan Reynolds, Pat McGrath, Lin-Manuel Miranda and sessions were led by hundreds of CEOs and industry leaders during the four-day event.
The AstroTwins were one of Fast Company’s 10 Reasons to Attend this year!
About the I*AM System and How It Helps Business
When you’re starting or scaling a business, you need to invest wisely. Time, money, and energy are limited. Yet, you still need to experiment. It’s time to move beyond the one-size-fits-all model for success and craft a formula for fun and fulfillment.
The I*AM system centers on the I*AM algorithm, which calculates 13 facets of your birth chart and distills them into one of three success archetypes: Influencer (I), Authority (A), or Maven (M). The AstroTwins session explained how your archetype can help you transform struggles into strengths and work with the natural rhythms of every individual on your team.
Take the I*AM quiz to learn your I*AM archetype!
“The I*AM types help determine your most fulfilling path to success, productivity and purpose,” Ophi and Tali shared with their Fast Company Innovation Festival audience. “They can show not just what to do, but how you’ll be happiest doing it.”
For example, knowing the strengths and challenges of your archetype can help you along your career path, how you interact with others and build a team or an entirely new company.
Innovator strengths:
• Visionaries & trailblazers
• Shake things up and try new ideas
• Thrive in experimentation
• Disrupt industries & bust stagnation
Innovator challenges:
• Start but may not finish things
• Can lack focus and structure
• May be too far ahead of curve
• Too independent (no “I” in team!)
Learn more about the Innovator archetype
Authority strengths:
• Loyal and consistent
• Create structure, order & stability
• Turn raw idea into a full potential
• Natural leaders and managers
• Disciplined & committed
Authority challenges:
• Rigidity
• Fear of loss/risk aversion
• Stick to the plan too closely
• Overly dutiful and humble at their own expense
Learn more about the Authority archetype
Maven strengths:
• Superconnectors & communicators
• Spread ideas to the masses
• Bring people together in fun ways
• Build thriving communities
• Market & sell the ideas
Maven challenges:
• Get scattered & spread thin
• Try to wear every hat at once!
• Need constant stimulation
• Get in their heads
• Overpromise then burn out
Learn more about the Maven archetype
Missed the Fast Company Innovation Festival? Check out our growing Podcast Reel: a home for all the shows that have invited The AstroTwins as guests to talk about The Astrology Advantage and the I*AM System.
From the intro of The Astrology Advantage
As business owners for over thirty years, we’ve often heard the advice that “What got you here won’t get you to the next level.” And it’s true. We need an advantage beyond the ones that come from the ever-shifting external world. Imagine if your advantage wasn’t limited by the job market, the economy, your relationship status, and so on—because it came from within you! That’s the birthright that lies in your birth chart.
J. P. Morgan is famously quoted as saying that “millionaires don’t use astrology, but billionaires do.” While this might be an urban legend, the sentiment resonates: the people who listen to the universe receive its bounty.
Read Ophi’s latest Fast Company article here: These 3 phrases are a recipe for being misunderstood. Here’s what to say instead
DISCOVER YOUR ASTROLOGY ADVANTAGE
"Atomic Habits meets The Wisdom of the Enneagram..."
"Atomic Habits meets The Wisdom of the Enneagram..."
DISCOVER YOUR ASTROLOGY ADVANTAGE
"Atomic Habits meets The Wisdom of the Enneagram..."
